Head of Attraction

TON Corporate Services

Marketing & Communications

The Head of Attraction will be responsible for ensuring that the highest standards are applied in programs and events aimed at ensuring guests and members feel at home and acquire a deep sense of belonging to the church. This role oversees all efforts to attract new members and engage existing members, volunteers, etc.
It plays a crucial role in creating a vibrant and welcoming community, requiring people skills, strategic thinking, and a deep commitment to the church’s mission.

Key Responsibilities:

• Provide leadership and coordinate teams to achieve mission/goals.
  
• Grow, develop, manage, and expand the volunteer workforce.
  
• Develop and implement strategies to attract new members.
  
• Monitor and evaluate membership growth metrics.
  
• Foster relationships with the local community to enhance visibility.
  
• Plan and execute community outreach programs and events.
  
• Recruit and retain volunteers for outreaches and activities.
  
• Create a positive volunteer experience to encourage participation.
  
• Organize and coordinate events for members and the wider community.
  
• Ensure the highest standards of excellence at all programs and events.
  
• Work with the Communication Team to develop communication strategies.
  
• Collaborate on programs that support spiritual growth.
  
• Ensure warmth, welcome, and excellent service standards.
  
• Handle complaints and inquiries promptly.
  
• Carry out surveys and gather feedback for improvement.
  
• Publicize programs and ensure mobilization of resources.
  
• Analyze attendance reports for improvement opportunities.
  
• Develop next-step strategies to sustain and grow attendance.
  
Create innovative events to attract and retain members.

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Requirements

• Minimum of a Bachelor’s degree.
• 8–10 years of experience in a similar role, event planning, administration, or project management.
• Proficient in Microsoft Office and social media platforms.
• Strong communication, time management, and organizational skills.
• Interpersonal skills and ability to build stakeholder relationships.
• Creativity, innovation, adaptability, and leadership skills.
Ability to translate strategy into action.

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