Growth Marketer

DR SEYI WELLNESS

Marketing & Communications

Job Description: Growth Marketer

Employment Type: Hybrid (3days onsite)

Location: Magodo Phase 2 , Lagos (applicants must reside within Magodo or environs )

Salary: 150,000

Job Summary

We are seeking a data-driven Growth Marketer who can plan, execute, and optimize customer

acquisition, engagement, and retention strategies. This role requires a mix of strategic

marketing, analytics , and hands-on campaign execution, with direct responsibility for driving

measurable business growth. The role focuses on scaling the company’s client base, optimizing

funnels, managing paid campaigns, and ensuring that marketing efforts directly translate to

sales and client bookings.

Key Responsibilities :

Digital Marketing & Lead Generation

• Develop and execute marketing campaigns across Google, Facebook, Instagram, and
• other platforms.
• Optimize website and landing pages for SEO, conversion, and lead capture.
• Create and test funnels that convert leads into paying clients.
• Build and test landing pages, funnels, and offers for higher lead-to-client conversion.
• Run retargeting and remarketing campaigns to reduce churn and boost repeat

purchases.

Client Retention & Engagement

• Implement email and WhatsApp automation for client nurturing.
• Monitor Net Promoter Score (NPS) and client engagement metrics.
Design loyalty/referral programs to boost client retention.

Analytics & Reporting

• Track campaign performance with tools like Google Analytics, Meta Ads Manager, and
• CRM dashboards.
• Provide weekly and monthly reports with clear action points.
Use A/B testing to continuously improve ad performance.

Retention & Growth Hacking

• Implement referral programs, loyalty campaigns, and membership upsells.
• Drive organic growth strategies (SEO, YouTube, blog content) alongside paid efforts.
• Continuously test new growth channels (influencer platforms, niche communities,
podcasts).

Content & Creative Collaboration

• Work with designers to produce high-converting ad creatives, motion graphics, and UGC-style videos.
• Research and develop influencer/affiliate campaigns that drive measurable signups and sales.
• Generate creative campaign ideas aligned with client needs in the wellness industry .
  

Required Skills & Competencies

• Minimum 4 years of experience in growth marketing, digital marketing, or performance marketing.
• Proven track record of running high-performing campaigns that delivered measurable ROI.
• Strong knowledge of Facebook Ads Manager, Google Ads, SEO, email/CRM automation.
• Data-driven mindset; must be highly skilled in Excel/Google Sheets, analytics tools.
• Ability to work fast, execute experiments, and pivot quickly.
Excellent understanding of funnels, client journey, and conversion psychology.

Interested applicant should send their CV to hr@vitanura.com using the job title has subject.

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