Growth Creative Strategist (Meta-First)

Talent Hackers

Your Mission:

Your mission is to transform raw customer insights into scroll-stopping, conversion-focused Meta ads that consistently meet or exceed NC-ROAS and retention goals, before a single dollar is spent on media. You’ll mine the Voice of the Customer (VOC), develop validated creative concepts, and execute an AI-powered ad creation system that keeps fresh creatives flowing and top performers optimized.

Core Responsibilities

1. Master Performance Marketing Theory

• Apply deep DTC growth principles to every campaign (e.g., awareness ladder, market sophistication, identity marketing, offer stacking, urgency triggers, and persuasive frameworks like PAS, 4Ps, ACCA).
• Identify strategic gaps and build “why buy now” messaging that drives results.

2. Audience Insight & Research Loop

• Build a repeatable customer-insight system using sources like:
• Post-purchase surveys, customer service chats, UGC, Reddit threads, TikTok comments, sales transcripts, reviews, Amazon listings, and more.
• Transform data into clear messaging hierarchies, customer avatars, and actionable briefs.

3. High-Volume Ad Concept Development

• Generate 5–10 validated, test-ready ad concepts per brand, per week.
• Each concept includes: hook, core angle, asset list, and success metrics.

4. Compelling Copy & Scripts

• Write thumb-stopping headlines, copy, and scripts that outperform benchmarks in at least 30% of A/B tests.

5. Asset Production Management

• Source, brief, and manage creators/designers to deliver high-performing assets on time, on brand.
• Implement feedback within 48 hours to keep iterations fast and data-informed.

6. AI-Powered Workflow Optimization

• Use LLMs and internal Gen-AI tools to:
• Tag top performers, auto-generate briefs, and reduce concept-to-launch time by at least 25%.

7. Testing, Tracking & Reporting

• Maintain a dynamic 4-week creative testing roadmap.
Log hypotheses, insights, and actions in a central performance dashboard (Google Sheets).

Must-Have Skills & Experience

• $50K/month).
• Mastery of growth marketing fundamentals and creative strategy.
• Proven track record of lowering CAC through ad creative.
• Expert-level VOC researcher across multiple platforms and formats.
• Skilled in AI prompting (ChatGPT, internal tools) to increase output & speed.
• Data-literate: familiar with NC-ROAS, MER, LTV, CAC, AOV, etc.
• Google Sheets power-user (can manage multi-brand dashboards).
Excellent written and spoken English communication.

Bonus Skills

• Meta Blueprint, TikTok Ads, or Google Ads certification.
• Experience using Slack, Gmail, and collaborative workflows.
Has built internal SOPs or creative testing playbooks.

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