Lagos Full Time

IT & Telecoms Confidential

Job Title: Sales Executive – FMCG & HORECA (Hotels, Restaurants, and Cafes) (B2B Sales)
Industry: Cleaning products for home and personal care
Location: Agboju, Amuwo-Odofin, Lagos
Salary: 150,000 - 200,000
About the Role:
We are seeking a dynamic and results-driven Sales Executive to join our client FMCG and Cleaning products for home and personal care division. The ideal candidate will have a proven track record in B2B sales, FMCG & HORECA (Hotels, Restaurants, and Cafes) particularly in establishing and growing relationships with distributors, wholesalers, retailers, and institutional buyers. This role demands excellent communication skills, strong market knowledge, and the ability to drive consistent revenue growth.
Key Responsibilities:

Identify and develop new B2B sales opportunities in the FMCG and household product segment.

Build and maintain strong, long-lasting relationships with distributors, retailers, HORECA (Hotels, Restaurants, and Cafes) clients, and institutional customers.

Achieve and exceed sales targets through effective territory planning and execution.

Conduct product presentations, demos, and negotiations with prospective clients.

Monitor competitor activities and market trends to identify opportunities and threats.

Collaborate with internal teams (marketing, logistics, finance) to ensure customer satisfaction and seamless service delivery.

Prepare and deliver regular sales reports, forecasts, and pipeline updates to management.

Participate in trade shows, exhibitions, and promotional events when required.
Requirements:

Bachelor’s degree in Business Administration, Marketing, or a related field.

3 years of B2B sales experience in the FMCG or household products industry.

Strong understanding of the FMCG distribution model, market channels, and sales cycle.

Excellent negotiation, communication, and interpersonal skills.

Ability to work independently and manage multiple accounts effectively.

Proficiency in MS Office and CRM tools (e.g., Salesforce, Zoho).
How To Apply
Interested and Qualified Candidates should send CV to L.recruiter@fmragency.com
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