Digital Marketer

SwiftScale Consult

Marketing & Communications

Digital Marketing Lead (Social & Growth)

Location: Lagos (remote in Nigeria)

Type: Full-time

Experience: 2 Years

About the Role:

Own our social presence on Meta (Facebook, Instagram, Threads), TikTok, X, and LinkedIn. Turn content into traffic and intro calls. Build a simple funnel from lead magnet to email. Run small, smart paid tests. Report results clearly.

What you’ll do

• Run a weekly content plan across Meta, TikTok, X, and LinkedIn: carousels, short videos, threads, case-study snippets.

• Produce 2–3 short videos each week (Reels, TikTok, Shorts): screen demos, before/after, quick tips.

• Create one lead magnet and a focused landing page with a clear CTA.

• Launch and optimise native lead forms (Meta Instant Forms, LinkedIn Lead Gen, TikTok Instant Form); route leads to email and an intro-call link.

• Set up and maintain pixels, events, and UTMs for clean tracking.

• Run small paid tests on Meta, TikTok, X, and LinkedIn; refine creative, targeting, and spend from results.

• Track KPIs with GA4, Search Console, and native analytics: reach, engagement rate, CTR, signups, MQLs, video views.

• Turn shipped work into proof: case studies, testimonials, and before/after stories.
  

What you’ve done

2–3 years running social and growth across Meta, TikTok, X, and LinkedIn with clear, measurable results.

Strong copy and short-video skills; comfortable scripting, filming, and editing.

Confident with GA4, Search Console, UTMs, and simple dashboards - you read the numbers and act on them.

• Experience with lead forms and landing pages (setup, testing, follow-up).

• Email basics for lead delivery and follow-ups (no newsletter).

• Solid SEO/content basics: search intent, on-page SEO, internal links.

• Bias for action: plan, ship, measure, improve
  

Nice to have

• Canva; basic motion/video editing (CapCut/Adobe).

• Hands-on paid social across Meta, TikTok, X, and LinkedIn (pixels, audiences/lookalikes, retargeting, reading results).

• B2B lead gen; comfortable speaking to product/engineering audiences.

• Landing-page builders and schedulers (Webflow/WordPress; Buffer/Hootsuite)

• Basic A/B testing and conversion tracking (UTMs, events, goals).
  

Tools: GA4, Search Console, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, X Ads, Notion/Asana, Canva/Figma, Mailchimp/SendGrid, Typeform.

What we offer

Fully remote role.

Clear ownership of the marketing function from day one.

Learning support and regular feedback.

A real path to Marketing Manager/Head of Marketing as we grow.

Small, fast team that gives you room to make an impact.

How to apply

Submit your application only via the form link below this post.

https://forms.gle/cCeH2AbF3JMhvCmG9

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