Job Title: Digital Growth & Buyer Acquisition Marketer
Location: Hybrid (Remote & On-Site as needed) – Nigeria
Work Hours: 9:00 AM – 5:00 PM, Monday to Friday
Employment Type: Full-Time
About the Role
We’re looking for a Digital Growth & Buyer Acquisition Marketer to drive our buyer community growth, lead digital campaigns, and manage group-based buyer interactions through channels like WhatsApp and email. This role is ideal for a strategic, data-driven marketer with a knack for grassroots engagement, field marketing, and informal trade channels.
If you’re passionate about building communities, optimizing buyer journeys, and scaling acquisition using both digital and field-based approaches this is your opportunity.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns (Facebook, WhatsApp, Google, etc.).
- Develop and manage content strategy aligned with buyer needs and behavioral insights.
- Design and implement email marketing funnels to nurture and convert leads.
- Create, grow, and manage WhatsApp buyer groups as acquisition and engagement channels.
- Support onboarding of new buyers and ensure a seamless experience.
- Collect and analyze buyer insights to improve messaging and campaign effectiveness.
- Collaborate with product, sales, and community teams to refine buyer personas.
- Leverage field insights and community-building techniques to support informal trade networks.
Key Requirements
- Minimum of 3 years in digital marketing with a focus on B2B or SMB sectors.
- At least 2 years’ experience in field marketing, informal trade sales, or group-based selling.
- Strong copywriting skills and a proven track record with paid ads (Meta, Google, etc.).
- Data-driven mindset with strong ability to analyze performance and derive insights.
- A community-builder at heart, able to grow and manage online groups that convert.
- Experience working with buyer personas and grassroots acquisition tactics.
- Multilingual abilities (English plus local languages) are a strong plus.
- Proficiency in marketing tools (Meta Business Suite, Google Ads, Mailchimp, HubSpot, etc.).
- Excellent communication and organizational skills.
Qualifications
- HND or B.Sc in Marketing, Business, Communications, or a related field.
- Additional certifications in digital marketing (Google, Meta Blueprint, etc.) are a plus.
What We Offer
- Hybrid work flexibility
- Opportunity to work on impactful campaigns in fast-moving markets
- A collaborative, mission-driven team culture
- Growth and upskilling opportunities
Job Type: Full-time
Pay: ₦120,000.00 - ₦150,000.00 per month