Job Summary
We are seeking a talented Content Writer with strong SEO expertise and knowledge of the sports betting industry. The ideal candidate will be responsible for producing engaging, wellresearched, and optimized content that drives traffic, boosts search engine visibility, and strengthens our brand presence.
Key Responsibilities
Develop and publish high-quality content (blogs, guides, web copy, newsletters) tailored to the sports betting industry.
Conduct keyword research and apply SEO strategies to increase organic reach and ranking. Collaborate with marketing teams on content strategies for campaigns, promotions, and product launches.
Write copy for social media, ads, and email marketing with an SEO-driven approach.
Monitor and analyze content performance, adjusting strategies to maximize engagement and conversions.
Ensure all content complies with industry regulations and responsible gaming standards. Research industry trends, betting odds, and sports updates to produce timely and accurate content.
Requirements
Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
2–4 years of proven content writing experience, preferably in sports betting, gaming, or iGaming.
Strong SEO knowledge and proficiency with SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console).
Excellent writing, editing, and proofreading skills with attention to detail.
Familiarity with sports betting terms, markets, and trends.
Ability to work onsite full-time in Ikeja and meet strict deadlines.
Preferred Skills
Experience creating content for betting or lottery platforms.
Hands-on experience with CMS tools like WordPress.
Basic knowledge of HTML and on-page SEO.
Job Type: Full-time
Pay: ₦200,000.00 per month