The Brand Executive will be in charge of managing brand positioning,
communication and identity across all the Tenece verticals especially the
PEIWA/ELGC and Chloe brands which are both situated in Enugu. He/She should be
ready to work in a fast paced and dynamic environment.
RESPONSIBILITIES
Brand Strategy management
- Assist in crafting unique brand positioning for each subsidiary while
maintaining the Teneece Holding brand identity.
- Assist in development and implementation of brand strategies for the different
subsidiaries.
- Ensure brand consistency across all marketing channels and customer touch
points.
Marketing and Communications
- Collaborate with internal teams to create compelling marketing campaigns
that enhance brand visibility.
- Oversee content creation for digital and traditional marketing channels across
all subsidiaries with a focus on PEIWA/ELGC, Partzshop and Chloe
- Draft and review marketing materials ensuring alignment with brand
guidelines with HOD.
Market Research and Competitor Analysis
- Conduct market research to understand customer preferences, industry
trends and competitor positioning.
- Stay updated on industry best practices to ensure brand remains competitive.
Events Management
- Assist with planning, execution and coordination of company events
especially those with Enugu as location.
- Develop partnership with key stakeholders, especially across PEIWA/ELGC
and Chloe
Digital and Social Media Management
- Oversee social media strategy and execution to drive engagement.
- Work with digital marketing team to optimize brand presence across digital
platforms.
QUALIFICATIONS
- 3-5 years’ experience in branding, marketing and corporate communications.
- Strong understanding of branding principles and digital marketing.
- Excellent verbal and written communication skills.
- Ability to work in a fast-paced multi-industry environment.
- Experience with event planning is a plus.
Job Type: Full-time